ABOUT ME
Hey, I'm Zoe, mum of two, Head of Operations and Senior Fitness Trainer, now helping others sleep better as
The Sleep Strategist.
I DIDN'T FIND BALANCE. I FOUND SLEEP, AND EVERYTHING ELSE FOLLOWED.
Juggling long hours, stress and burnout, chronic insomnia didn't just cost me sleep. It cost me my edge, my calm, my energy, and despite training hard and eating well, I kept gaining weight. That's when I became completely obsessed (in a good way) with sleep science and recovery.
That journey changed everything. I I trained in CBT-I (Cognitive Behavioural Therapy for Insomnia) — the gold-standard, evidence-based approach to fixing sleep for good — and built a system that actually works in the real world, not just in theory.
Today, alongside coaching, I lead operations for a fast-growing UK fitness brand — working across standards, service, and performance for teams under real pressure, while still coaching on the floor day to day. I know what it's like to be responsible for others' performance while running on fumes yourself , which is exactly why this work matters to me.
Now I help busy humans, ambitious professionals and athletes sleep better, recover faster, and feel in control again — without flipping their life upside down.
WHY I DO WHAT I DO
Because sleep isn’t optional, it shapes everything.
Better sleep = better everything.
Why I’m the RIGHT Person to Help You
I know what it’s like to struggle with sleep while juggling work, family, and life. I combine science-backed strategies with lived experience to give practical, personalised support with no judgement, just results.
FREE SLEEP SCORE
What’s your sleep really costing you?
Take the free quiz to uncover your Personal Sleep Score and see exactly where your sleep is at.